Emerging Technologies and Markets
How to design a better user experience for AR and VR

Augmented Reality (AR) and Virtual Reality (VR) are two emerging technologies that are set to become a huge part of our society.

In fact, their combined market size is forecast to rocket to $160 billion by 2023!

These are seriously impressive figures which only go to show the power of the growing market. However, despite predictions of their success, AR and VR are not immune from needing a brilliant user experience to reach their full potential.

We also know that the user experience is hugely important in determining the likelihood of a product being accepted and welcomed by its users. And, as such, it’s a big decider in whether a product will take off.

But how do we go about creating a brilliant AR or VR products which will leave a positive lasting impression?

AR phone

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