Services


Understand and define the problem
  • Scoping and identifying the problem
  • Hypothesis development
  • Research design and approach
Discovery methods for Depth
  • User research interviews
  • User research focus groups
  • Expert interviews
  • Ethnography: in-person and mobile
  • Co-design and co-production workshops
  • Research workshops
  • Consensus workshops
  • Innovative methods such as video diaries and online communities
Discovery methods for Breadth
  • User research surveys
  • Desk research: Literature reviews
  • Market positioning and competition analysis
  • Market segmentation
  • Market trends
  • Stakeholder research
Synthesis
  • User journey mapping
  • ‘As is’ process mapping
  • Personas and user cases
Ideation
  • Create product and service concepts and features based on user, market and business needs
  • Storyboards
  • Develop the value proposition
  • Business model canvas
Iteration
  • Testing and prototyping: rapid, low-fidelity and high-fidelity, paper and digital prototypes
  • Iterate the user’s problem
  • Mock-ups and wireframes
  • Usability testing and workflows
  • Screen designs
  • User experience and user interface research
Implementation Tools
  • Service blueprints
  • Roadmapping
  • Evaluation tools
  • Feedback loops to keep iterating
  • Writing a business case
  • Developing a pitch deck
Advanced Product Development
  • Machine learning
  • Computer vision
  • Data science
  • Crowdsourcing
  • Advanced algorithms
Product Management
  • Quality assurance
  • Managing product development and building

Pricing

“User research doesn’t have to be expensive and take lots of time.”

We offer tailored packages, where we give you a quote for our services based on your unique needs. All our packages include a final report and high quality project management processes.
Below are some pricing examples with indications of pricing:

LIGHT PACKAGE
Perfect for Startups
6 – 8 weeks
£3,000 – 5,000
Desk research
  • Competition analysis
  • Market analysis
  • Market segmentation
  • Psychology and behavioural analysis of customer behavioural
Primary research:
  • Hypotheses generation
  • User research with one user group

RESEARCH AND DESIGN
For early-stage emerging technologies
1 – 6 months
£5,000 – 55,000
Desk research
  • Competition analysis
  • Market analysis
  • Market segmentation
  • Psychology and behavioural analysis of customer behavioural
Primary research:
  • User research with multiple user groups
  • Synthesis
Design:
  • User testing
  • Prototyping
  • Technical requirements/features

RESEARCH TO BUILD
Ideal for Innovate UK applications
6 months +
£55,000 +
Desk research
  • Competition analysis
  • Market analysis
  • Market segmentation
  • Psychology and behavioural analysis of customer behavioural
Primary research:
  • User research with multiple user groups
  • Synthesis
Design:
  • User testing
  • Prototyping
Build:
  • Requirements specification
  • Product roadmap
  • Technical implementation