Market Research, Uncategorised
How to use A/B testing to de-risk your design decisions

Wouldn’t it be great if you could predict the impact of every single design decision you made? If you could know exactly how something would land with your target market and whether it would lead to an uptake in sales, brand awareness or brand loyalty? 

Well, the good news is that you don’t need a crystal ball to do just that.

Whilst it’s true that there’s an element of risk in every design you create for a product or its marketing material, you can take a huge proportion of that risk out of your decisions through simply understanding your customers better. By researching the “real life” reaction of your audience to something, you remove assumption from your design process. 

And through replacing assumptions with evidence, you can help to ensure that what you create is exactly what you and your customers need. 

At Snap Out, we work alongside companies to allow them to step into their customers’ shoes and truly understand what their wants and needs are. You can find out more about our services here

Based on our expertise and experience, we know that one of the best ways to test any type of design is through split testing. So, today we thought we would go back to basics and explain exactly why you need to include it in every project. 

Finish reading this post on Medium.