The UK population is ageing and digital services related to transport are becoming more common.
As such, a governmental department wanted to explore older people’s needs for the use of technology when using transport. Dr Chloe Sharp conducted a deep literature review to explore digital needs for older people. This was used alongside primary research conducted by a UK university to inform an event run by the government and attended by a prestigious range of startups and experts in the field.
It was found that generally, older people are increasingly using the internet and smart devices. Therefore, it can’t be assumed that older people cannot or will not use technology for transport purposes.
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- Literature review identified user psychology and behaviour
- Desk research informed the primary research for deeper discovery
- >100 sources for desk research
- 1 high-profile event
- User testing findings led to changes in product features and user interface