A global software solutions PLC had launched a new product in the market and wanted to improve their communication and marketing strategy in an emerging market. An in-depth market and competition analysis was executed to identify where the IoT product was positioned in a global emerging market.
Dr Chloe Sharp explored key market players, the overall market landscape and the markets in which the new product was positioned. It was found that the markets had strong market leaders and competition was fierce, therefore understanding the market segments and communicating to these in the right way was key. Although there was a lot of competition, the market was growing and if they positioned themselves well they could market their product in a unique way to the growing segments.
- Detailed competition and market analysis to inform product development
- 1 evidence-based marketing and communication strategy
- Starting point for further primary user research for messaging
- >40 competitors analysed