What does the market and competition look like for an IoT software solution?
>40
Competitors analysed
1
1 evidence-based marketing and communication strategy
Unique
opportunity found in a growing market

Dr Chloe Sharp explored key market players, the overall market landscape and the markets in which the new product was positioned. It was found that the markets had strong market leaders and competition was fierce, therefore understanding the market segments and communicating to these in the right way was key. Although there was a lot of competition, the market was growing and if they positioned themselves well they could market their product in a unique way to the growing segments.

  • Detailed competition and market analysis to inform product development
  • 1 evidence-based marketing and communication strategy
  • Starting point for further primary user research for messaging
  • >40 competitors analysed

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