Project Balega: How will shared mobility solutions be received in South Africa?

South Africa is an amazingly beautiful and complex country, and when it comes to transport and travel applications, having an in-depth understanding of the transport industry, travel behaviour and local contexts is key before entering the market.

Commuterhive led a project funded by the Department for International Development to explore through how a shared mobility solution would work in South Africa.

Snap Out conducted secondary, desk research that explored inclusivity, accessibility, gender, political, social and environmental influences on public transport, informal transport and non-motorised transport options.

OUTCOMES:

In-depth, high quality desk research report based on academic references for future publications

Interview training and observation training for primary research across different socio-economic groups

Synthesis and reporting of primary and secondary research for public funding body

Both the desk and primary research showed some interesting findings on the informal and formal travel systems in South Africa and travel behaviour. This project was funded by the Department for International Development to explore low-carbon transport. We looked at travel behaviour to explore business models that would work in the existing infrastructure, which would provide safe, convenient and cost-effective shared mobility solutions.

“One of the key aims of the project was to conduct a discovery phase through secondary and primary research. Snap Out were part of the team to deliver the research alongside other providers in South Africa. Snap Out’s research was detailed and in-depth and created a solid base of understanding the market that Moses want to enter.”

Founder, Moses