How can we make onward journey planning simpler?

Disruption on a rail journey is a huge problem for customers, especially when all of the alternative travel options are not made clear. Within a consortium, led by Proxad, Snap Out worked with the University of Surrey and Manage Places on a project funded by Innovate UK.

>£200k
Funding raised from Innovate UK
£300
average monthly household spend on travel
39%
UK journeys include rail

An Onward Journey Planning Assistant was developed, using innovative ways of feeding historical and live data through a chatbot, to provide options to people experiencing disruption, in a user-friendly way.

Snap Out designed and developed the chatbot using a unique recommendation engine approach to enable users to easily find their onward journey options. We tested the digital prototype with users and designed the user interface based on user feedback.

  • Design and developed a chatbot with a unique recommendation engine approach
  • Insights from user research and testing that informed prototype development
  • User interface developed from user testing findings
  • £225,849 grant funding raised
  • 20 user testers

Let’s talk. Contact us to find out more how we can work together.