How can we make onward journey planning simpler?

Disruption on a rail journey is a huge problem for customers, especially when all of the alternative travel options are not made clear. Within a consortium, led by Proxad, Snap Out worked with the University of Surrey and Manage Places on a project funded by Innovate UK.

Funding raised from Innovate UK
average monthly household spend on travel
UK journeys include rail

An Onward Journey Planning Assistant was developed, using innovative ways of feeding historical and live data through a chatbot, to provide options to people experiencing disruption, in a user-friendly way.

Snap Out designed and developed the chatbot using a unique recommendation engine approach to enable users to easily find their onward journey options. We tested the digital prototype with users and designed the user interface based on user feedback.

  • Design and developed a chatbot with a unique recommendation engine approach
  • Insights from user research and testing that informed prototype development
  • User interface developed from user testing findings
  • £225,849 grant funding raised
  • 20 user testers

Let’s talk. Contact us to find out more how we can work together.