Snap Out offer market and user research for the transport sector and emerging tech companies. Find out more in this case study.
End-to-end journey provision has become a greater concern of transport systems in recent years. Moses is one way of solving this problem, through providing a way for rail users to go on to use shared taxis. This project was funded by Innovate UK through the First of a Kind competition for rail.
Moses is an app that brings together people that want to get to a shared destination quickly. Snap Out provided Moses with in-depth understanding of user behaviour and views toward sharing taxis. We conducted usability testing of the Alpha product and provided insights into what the user did and did not enjoy about the design and functionality. We used online tools to assess users, conversions and interactions with the webapp to get an indication of how this was being used, soon after initial deployment.
User research interviewees