What does our brand communicate to our customers?
 
3
 
Focus groups delivered
Rapid
 
Data analysis
Report
 
Detailed feedback and recommendations
 

This was an interesting project for Snap Out. We delivered insights on current customer buying behaviour and their pain points. The focus groups discussed perceptions toward the current brand and potential options for new narratives. We painted a picture of how new brand concepts and narratives were being made sense of and the ways it was communicating and being perceived by customers and potential customers. We provided BEAR with detailed, aggregated and anonymous feedback on each aspect of the brand: logos, straplines, functional descriptors, colour palettes and images as well as indicative website and advert layouts.

“As part of any branding exercise it’s always insightful to get real input from a brand’s existing or potential customers. Snap Out delivered a set of well-run, professional focus groups with an impossibly short amount of prep time, they were invaluable throughout the project.”

Laura Hodgson, Account Director, BEAR London