Business Inspiration
A/B testing vs MVT: How should you be testing your marketing campaigns?

A huge part of successful marketing is learning, adapting and growing. It’s figuring out what does well and what doesn’t, so that you can pivot your campaigns accordingly. To an extent, it’s all about (informed) trial and error.

However, this process of trial and error doesn’t need to be happening out there in the “real world”. Instead, we’d recommend learning the lessons that you need to behind the scenes. Through effective and strategic testing of all of your designs and marketing campaigns, you can optimise them before they are fully launched to ensure that they are reaching the goal they need to.

That way, instead of guessing what will work, you’ll have proof!

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